Transforming Beauty Retail: The Essential Role of Smart Labeling for CPG Beauty Brands


In the era of transformative beauty commerce, the traditional landscape has undergone a seismic shift, particularly in the wake of the COVID-19 pandemic. Once dominated by in-store experiences at retail giants like Sephora or Shoppers Drug Mart’s Beauty Boutique, the beauty industry has witnessed a paradigm shift with a remarkable 87% of beauty shoppers reporting […]

The Power of Data Transparency: Reshaping Beauty Choices

Tracifier beauty consortium

In today’s fast-paced world, the emphasis on product data transparency extends far beyond being merely a choice; it represents a commitment to fostering trust and empowering consumers to make well-informed decisions. This commitment to transparency holds particular significance within the beauty industry, where discerning consumers actively seek authenticity and genuine connections. Let’s explore three critical […]

The Power of Product Transparency: Unmasking Greenwashing

In an era defined by conscious consumerism, transparency has emerged as the cornerstone of trust between brands and their customers. A staggering 73 percent of consumers express a willingness to pay a premium for products that offer complete transparency. However, nearly half of consumers lament the lack of information to verify sustainability claims, in part […]

How Product Transparency is Shaping Consumer Choices.

In today’s consumer-driven world, the choices we make as shoppers extend far beyond price and convenience. An increasing number of consumers are taking a closer look at the sustainability and ethical practices associated with the products they buy. This shift in consumer behavior has significant implications for consumer packaged goods (CPG) companies, and it’s a […]

Unveiling the Power of Digital Product Passports


In the early months of 2022, the European Commission introduced a game-changing initiative known as the European Green Deal. This strategic plan lays out an ambitious roadmap for sustainable development and growth, aiming to slash CO2 emissions by 55% before 2030 and propel Europe towards becoming the world’s first climate-neutral continent by 2050. Among its […]

Increasing Product Transparency: The Key to Connecting with Conscious Consumers

In today’s world, where sustainability and ethical consumption are gaining prominence, the concept of transparency has emerged as a pivotal factor in a brand’s success. Modern consumers are no longer content with simply purchasing products; they yearn to understand the narratives behind their purchases, evaluate the environmental and social impacts, and align their choices with […]

The Power of Transparency in Sustainable Business


In today’s rapidly evolving world, the shifting landscape of consumer preferences has brought forth a pressing question: Are companies truly transparent in their sustainability initiatives to meet the demands of conscious shoppers? With the growing concern for environmental wellbeing and ethical practices, businesses find themselves at a crossroads between traditional approaches and the increasingly vital […]